B+L ULTRA Brand Refresh

Digital Sales Aid, Journal Ad, Animated Paid Banners

This is a brand refresh done for the B+L ULTRA contact lens family. The original look and feel used dark and moody colors, and an outdated grid element. The updated look and feel uses the tagline "we got you" and plays up the spectrum of colors across the full family with the combination of white to give it a bright, fresh, and modern change. I helped to transition the digital sales aid from the previous look, as well as created an updated journal and paid banner ads that would be targeted at eye care professionals.