Zenlens® Sales Suite
Printed Materials for Sales Reps
Designed a set of branded print pieces for sales reps that would function to facilitate talking points when they meet with doctors. Features Tier 1, a main sales aid providing an overview of the entire scleral lens brand; Tier 2, a set of tiered cards that showcases information for specific Zenlens® features; and the Folder, which houses all of the pieces together for convenience.
The Materials
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Tier 1: Sales Aid
Sales Aid that highlights the main selling points for the specialty lens. Features a blown-up, readable rendering of the "Zenlens Fit Set" to enable sales reps to detail specific elements within the set. Used consistent branding throughout, while also including ample white space to maintain idea of "zen" among the information.
COVER
INSIDE 2-PANEL
INSIDE OPEN
BACK
Tier 2: Added Value Cards
Feature specific "added value cards" that enable sales reps to customize conversations with doctors. Tiered for easy retrieval, the amount of information for each feature is also relative to the amount of space available considering.
Full Folder
For the folder to house full suite of materials, on the outside, kept things simple with the purple gradient and circle sand texture customary to the brand. On the inside, brought in a white background to push focus to the Tier 1 and 2 materials. A simple sand texture still alludes to the trademark sand circles, and the idea of
zen so central to the brand.
