THRWBCK Music Festival
Campaign to promote THRWBCK (Throwback) Music festival, a Y2K music festival experience targeted at millennials who seek the nostalgia of that decade. The campaign taps into some of the most beloved aspects of the time in the advertising tactics themselves- which gives consumers a taste of what is to be experienced once they arrive at the actual festival.
Out of Home
Direct Mail: Concert Poster
Festival partnership with MTV show "Total Request Live" to hold pop-ups at various college campuses around the country.